Dowling-Fakhrieh and Johnson worked together to choreograph the show: Johnson created the ballroom sections while Dowling-Fakhrieh set the jazz and hip-hop moments. “Our biggest vision when it came to moving to Utah was the ability to have events in which we could give dancers an experience,” Dowling-Fakhrieh says.Īnd, boy, did they give an experience at their J+J X Jenna Johnson launch party. Within their new space is a room they call the “movement lab,” meant to hold events, rehearsals and, someday, master classes in which students can dance in Jo+Jax gear and give feedback on designs. In recent years, Jo+Jax has moved its headquarters from NYC to Utah (a dance-education hot spot). “It was perfect because I really trusted Hannah, and everything fell into place.”
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“I’ve always wanted to have a line with my name on it, but I didn’t want to start my own brand,” Johnson says. When the Jo+Jax team formally offered the opportunity to Johnson, it was a no-brainer for her. She promotes all the same things we value: believing in yourself, standing up for yourself, working hard and being humble.” “We knew her personally, and knew the kind of character she had. “Jenna was the right person for our brand,” Dowling-Fakhrieh says. I watched her become an incredible designer.”īecause of their personal connection, Dowling-Fakhrieh and Gordon began plotting the potential of a formal collaboration with Johnson. “I would come home from ‘DWTS’ rehearsals and she would be sewing and pinning, and setting out sketches. 10 years ago while she was in fashion school,” Johnson says. But everything changed two years ago when designer (and former student of Dowling-Fakhrieh’s) Hannah Sobisky Gordon joined the Jo+Jax team. “It was just never the right fit,” she says. Despite the interest, Dowling-Fakhrieh never jumped at the opportunity. Over the years, Jo+Jax has been approached by various agents and managers looking to push their dancers for a collaboration. JJXJJ: A collaboration made in alliteration heaven It was a show reminiscent of pre-pandemic days-which is exactly what Jo+Jax co-founder Joey Dowling-Fakhrieh had dreamed of.
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From jazz, to hip hop, to ballroom, Utah talent was on full display (and covered in cheetah print)-including the minis, who walked the marley with ultra sass. Soon, an army of J+J dancers walked (read: danced) the catwalk in all of the new designs. Wearing a firecracker-red ensemble, Johnson and her husband, Val Chmerkovskiy, hit the floor first with a fierce cha-cha.
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The partnership was a first for both parties, and they were each committed to bringing it to the world in style. The collaboration debuted this past summer with a dance-tastic runway show in Pleasant Grove, UT, surrounded by some of the state’s dance elite (think “DWTS” pros Witney Carson, Lindsay Arnold and more).
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Also in the spotlight? Her next-level rehearsal fashion made up of pieces from her very own line with Jo+Jax. Jenna Johnson is fresh off a groundbreaking season of “Dancing with the Stars,” where her flawless technique, creative choreography, and sky-high confidence were on full display.